Friday, June 08, 2007

Why Online Businesses Fail To Become Successful

First: The "Build It And They Will Come" mind set

Too many people invest money in website design, get the site up and running - and then nothing! No hits. No interest. No sales. Why? Because they didn't advertise. Just having a site is useless. Unless you actively get qualified prospects to visit - you might as well not have a site at all. The days of "build it and they will come" are long over when it comes to the Internet.

Second: Poor Selling Skills

Having a good website is only part of the equation. You still have to convince your prospects to open up their wallets and buy. That's why plenty of marketers fail because they don't know how to sell effectively online.

Third: Time Factor

It's like everything else in life. You get out what you put in. That means taking plenty of time to make sure all the details are correct, prospects are called, questions are answered...a lot of time consuming work. And if you already have a full time job - there's just not enough hours in the day to accomplish everything.

Most people know that you simply cannot build a website and buy some pay-per-click ads then expect people to visit your site and give you questions asked.

It's a fact - unless you invest in your internet marketing education, you'll remain "in the dark" about what it really takes to succeed online, and you'll never be able to make any kind of REAL money.

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