Sunday, June 10, 2007

Niche Marketing Strategy - Beating The Competition

I'm sure you've heard this joke. If not, you'll love it. Two men are lost in the woods. Suddenly, they hear a bear coming from about a quarter mile away. The one man sits down and puts on his running shoes. The other man looks at him, puzzled by what he's doing and says to him, "You can't outrun a bear!" The other man looks up at him and says, "I don't have to. I only have to outrun you." When it comes to niche marketing and beating the competition, that's all it takes. You don't have to pound them into the ground. You just have to be a little bit faster and better. In this article, I'm going to show you a few ways to get the jump on your competition. Hopefully, after reading this, you'll be armed with enough information to outrun that bear.

The first thing you must do is go to the search engines, preferably Google, and type in the keyword or keywords for your niche. When you get your results, take a good look at the first site that comes up in the search. This is the top site and the one you have to beat. To do this, your site only has to be a little better than this one. To do that, there are a few things you will need to look at.

The first thing you'll need to look at is the various meta tags of the site, especially the keyword meta tag. You want to make a note of every keyword in that tag. These are the keywords you're up against and therefore you will need to optimize your page for these keywords, as well as make sure you also include them in your meta tag as well. This of course only puts you on an even ground with this site and does not boost you over it. That comes soon.

The next thing you want to do is make note of any header tags at the site. If the site doesn't have any H1 tags, then that is one way of getting an edge on the site. Either way, this is something that you must include on your site to advance up the rankings. Also, you want to bold any keywords on your page. This will also improve your rankings.

The main area where you can get a jump on the competition is to look and see how many inbound links this site has. To do this you simply go to Google and type in Link: where is the actual URL of the site itself. Whatever number of inbound links this site has, a way to jump over this site in the rankings is to get more inbound links to YOUR site. This is done by submitting articles to various directories, engaging in link exchanges and other methods of getting inbound links. This is probably the most critical part of moving your site up the search engine ranks.

A lot of site owners don't really put in the time to optimize their site for the search engines, so moving your way past them won't be as difficult as you might be thinking.

Remember, you don't have to outrun the bear. You only have to outrun the guy that you're with.

To YOUR Success,

Steven Wagenheim

Labels: , , ,


Post a Comment

<< Home