The Non-Obvious Keyword Research Tools That Explode Profits

Keyword research, as you might already know, is a critical activity for uncovering niches and uncovering low-competition keywords, either for SEO intents or pay per chink advertising. While the popular keyword tools like Wordtracker and Overture make supply good results, it's some of the less obvious keyword research tools that tin take your keyword research to the adjacent level. Here are some less obvious keyword research tools you can begin using today:

Good Keywords

Good Keywords is a free software system that have been around for a while. It's 'range' is very broad and you can utilize it to spread out your keyword portfolio easily.

Keyword Discovery

Keyword Discovery is one of the most advanced keyword research tools out there. The free option is great, but the paid option is where the money is. You will really be able to travel deep and broad in your keyword research by using this service.

Niche Taxi

Niche Cab is a very alone selling arm in that it actually states you whether they keyword phrase you have got typed in to seek is actually profitable! You can also construct an Adsense empire over there by registering a sphere name and generating a custom-made website for free. This takes niche research to another level. It lets you to research keywords as well as make profitable websites that convey you Adsense income.

There you go, 3 little-known 'keyword spying' tools that you can utilize today to detonate your Internet profits. Go attempt them out today and you might be surprised at your results.

What To Look Out For When Buying Text Links

Having a large link network is critical for your website and business in a number of ways. Building up your link index is one of the most efficient website promotion methods because of the number of backlinks that you get pointing towards your website. Whether you are using the links for search engine optimization, affiliate programs or lead generation, taking the time to build your network is vital.

How you build your link network varies as there are a number of ways to do so. The most efficient but time consuming method is building it organically through link exchanges. However, because of the time and effort needed, many people opt to buy text links. While this can be effective, it can also be detrimental to your website if you're not careful.

The problem with buying links is that many of the major search engines don't allow people to buy organic listings. The reason for this is because they view it as you buying your way up the rankings. Search engines would rather see people put in the time and effort to build up a natural website.

If you are careful, the risk can be worth the reward when it is all said and done. If you are careless, the penalty can be severe for buying text links. Some websites have been penalized or in worst case scenario completely banned from major search engine indexes. This is definitely a way to ruin a website, which makes it vital that you are careful if you opt to buy links.

If you are willing to take the risk and buy text links, there are a few things you can do to better your chances of having success without getting caught. The most obvious way to put your website on radar with the search engines is to purchase thousands of links at one time. When you buy that many links at one time, search engines see it as an unnatural method for increasing your link number. You're best off to spread it out and buy a few links here and a few there.

Along the same lines is buying links using the same anchor text. Search engines will pick up on your purchases if they are all from the same domain name or using the exact same anchor text. For the same reasons as purchasing a large amount of links, this will seem unnatural to the search engines.

There are several other things you need to consider prior to buying text links because of the potential of being penalized. While buying links can definitely be beneficial to your website if you are careful, it all comes down to whether you are willing to risk it for the reward.

Search Engine Marketing - How to Increase Website Traffic and Google Rankings

Search Engine Marketing

Search Engine Marketing Explained: Search engine marketing or SEM is the best way of creating visibility, enhancing rankings and getting more traffic to your website. Marketing has always been integral to sales and a sound marketing strategy can always help you to achieve your short-term and long-term goals and increase your profit. Search Engine Marketing or SEM originated somewhere during the late 1990's. It was propelled by the sudden increase of websites on the Internet. Internet became a revolution as more and more people found it easier to use the Internet for different purposes. Internet became a repository of information and soon people needed tools to search and locate relevant information and these tools later evolved as search engines.

Seeing the boom, marketers seized the opportunity and created search engines for promotion of websites on the Internet. During this period of evolution, search engine optimization introduced pay-per-click programs offered by Google and Yahoo followed by search marketing in 1997, and Google AdWords in 2000. By the end of 2006, the pay-per-click campaigns had achieved tremendous success and today are the primary money-making programs for search engines.

In the age where the Internet is the prime platform for advertising your product or service with the help of a website, a sound search engine marketing strategy can do wonders. Today, there are many people who market their businesses through the Internet so that more and more visitors can see the website and become prospective customers. Now most businesses use the SEM strategy to enhance search engine optimization so how can you make a difference? Is your strategy any different from what others are using?

To distinguish your business and be different, you can use some advanced ways of using search engine marketing to help increase your ROI. At the end of the day, the only thing really matters is the visitor conversion to customer. All the methods and various engine optimization methods that various businesses or individuals use are to help them derive a profit. This is exactly the reason why you have also created a website.

SEO - Search Engine Optimization: First things first, you need to get your website included in the top 10 search engine results to maximize web traffic. To do this successfully, you will need to devise a strong SEO or search engine optimization strategy. Using SEO, your website ranking will improve considerably. SEO uses keywords, which are words specific or relevant to the product or services offered by you. For example: If you are offering tour packages then you can use keywords like travel packages, honeymoon packages, wildlife tours, hiking tours, trekking etc. Using relevant or specific keywords for SEO purposes will help you to get the desired traffic on to your website and at the same time, increase your website ranking in search engines like Google, Yahoo and MSN.

Now when we speak of search engine marketing, it includes various methods of increasing the visibility of a website in search engine results pages (SERP). Some of the top SEM strategies include:

SEO Strategies: The main aim of a search engine optimization strategy or process is to improve rankings based on relevant keywords through search results. A SEO strategy can only be successful if you improve a web site structure, content, and layout and also provide a relevant back link from any other website to your website. Successful SEO is not just limited to text content but it also includes image optimization, and other documents like PDF. The hardest approach implement is the Organic search engine optimization is the more cost effective

Pay-Per-Click (PPC) Advertising: Pay-per-click advertising, which is one of the most commonly used method of driving web traffic and improving sales uses paid ads. As an advertiser, you will have to bid in an auction based market place for keyword driven advertisements. These customized ads are displayed on the search pages and you pay every time someone clicks on the advertisement.

Paid Inclusions: The third important SEM strategy is paid inclusion. Using paid inclusion, you will be able to feed listings into various search engines. As an advertiser, you will have to pay a certain amount for the inclusion of your web pages in the index of the service provider. You might have to pay a pay-per-click fee in addition to the inclusion fee depending on the SEO provider.

Online Visibility solutions: Lastly, except press released services,one of the free methods of increasing visibility is through social media optimization. Through this process, you can promote your website by placing content within online communities so that it can be spread virally. This method is used by websites like YouTube, MySpace etc.

To Achieve success a well planned mix of methods and other more innovative techniques are necessary. If you hire a Search Engine Marketing (SEM) expert make sure that he/she has a holistic approach on that combines a mix of legitimate techniques.

Top 10 Reasons Why You Shouldn't Choose That SEO Agency

A simplistic approach to Search Engine Optimization usually means troubles, or rather, a waste of money. Here is my list of top ten of ways to detect that the people sitting in front of you might not be a serious partner to make your online business grow.

1. Here is your "Top 50" "Top 100" or "Guarantee positioning" package.


Yeah..really...

There is no way of predicting which position any given site can reach on any search engine for any keyword. The actual ranking of a site is a function of a number of ever-changing interactions which are not in the hands of the search engine agency. Besides the engines themselves periodically changing their ranking logics, in this very second there are hundreds of websites and search engine agencies working hard to improve their positioning for the keyword "London hotel". How can you honestly ensure you will rank at the top of them?

And moreover... who cares? The position of a given keyword is NOT the objective of a SEO activity. Nor it is a parameter to measure your online success. The number of top rankings for over-inflated keywords is not going to affect your EBITBA. Conversions and CPA are.

A serious search engine agency will rather get committed on the quantity and quality of traffic (conversions!), and to bring you tangible sales leads (and should be able to give you more clever advices then just try to get your traffic from the same old 50 obvious keywords).

2. We don't do doorway pages. These are "landing pages".


BMW used to think it didn't make much difference. Then, its website completely disappeared from Google. Search engines can discriminate between proper landing pages and spamming, and can ban you in a second, making all your investments go up in smoke. Be sure landing pages are what they should be, an informative landing environment which is fully integrated in your navigation and content structure.

3. SEO is just about throwing in in some meta tags.


Meaning:"We do have a feeling that there are other key factors...off-the page elements such as blogs, social bookmarking, press releases, viral content, advanced link popularity and link bait are just as important as meta tags for search engines, but actually, we haven't got a clue of how to do that stuff."

4. It's ok to spend 95% of your online budget on pay-per-click.


Meaning:"Getting you your fair share of traffic from SEO might take a bit more effort on our side and we do not really care about your distribution costs".

5. PPC is more controllable than SEO.


Meaning:"Achieving and tracking SEO results seems kind of hard, let's do some ppc advertising instead".

6. We guarantee you get ranked in 15 days.


Option 1:"No, not in Google really, just in 20.000 obscure search engines."

Option 2: "We will get you a top position in Google for 'design luxury yet budget accomodation providers in the tundra' (with exact phrase match)".

7. We only specialize in search engines.


Meaning: "What happens when a user arrives to your site is not our business and we don't understand much about usability or what it takes to generate a booking on a travel website".

8. Yeah, we are a web agency but will do the search engine for you.


Sounds like: "I've been plumber for the last 30 years, but I will fix with your electrical system for some extra cash".

9. You don't need to do any work on your website.


Meaning:"Deleting that annoying flash intro page would destroy the user experience. And adding some interesting content is not necessary. Not that many people really use search engines to book their travel anyway".

Online Reputation Management Begins Offline

"Reputation, reputation, reputation! O! I have lost my reputation. I have lost the immortal part of myself…" Cassio from Shakespeare´s Othello

One Bend, Oregon restaurant owner has discovered the severe online consequences of shoddy offline behavior.

A member of the Bend Moms Club brought her newborn to Balthazar´s, a local Mexican restaurant. Balthazar´s does not keep highchairs on the premises, ostensibly to discourage parents from bringing the children.

For many reasons, the woman felt mistreated during her dining experience and wrote a complaint to the owner. The owner called the woman and the conversation ended with the owner yelling obscenities at her over the phone.

The woman emailed her experiences to each member of the Bend Moms Club…one of whom included the email with commentary on her Moms Club Blog. The story then exploded…

Other local bloggers picked up the story.

The Bend Newspaper wrote an article about the incident.

Oregonlive.com in Portland covered the controversy.

Discussion even overran a mountain-bike forum.

Balthazar´s now has a serious online reputation management problem. Anyone trying to Google the address / phone number of the restaurant will be faced with multiple first page results stating that the owner is rude, obscene, and makes families with children feel very uncomfortable if they try to dine at his establishment. The fervor of the commentary is so strong that anyone perusing the Google SERPS will likely be dissuaded from dining there.

Reputation management is critical for all businesses. Even the most customer-friendly companies have likely upset a few people who have vented their frustrations on the web. However, businesses with foresight have strategies to reach out to the affected in a way that will mend the relationship and allow for future commerce to occur. Google Transit sending a Superman Cape to a blogger who had a bad experience with a map route is a classic example of how to turn a negative customer encounter into a positive one.

The effect of bad online "word of mouth" can be extraordinarily damaging to small businesses…therefore, each small business owner needs to regularly monitor what is being said about the company on the web. Receiving emailed Google News Alerts is the easiest way to learn what's being communicated. Also, it is smart to continually check the first several pages of the SERPS. If negative information shows up, do everything possible to assuage the customer and (hopefully) the negative information will go away. Certainly, don´t deliberately engage in bad behavior because the consequences can linger far beyond the actual incident.

In its community, "Balthazar´s" is now much better known for boorish behavior by its owner than for its Mexican food and it will be very difficult for that customer-focused business to generate revenue with such a reputation.

The Pro's And Con's Of Pay Per Click Advertising vs Search Engine Optimization

Your success with either Search Engine Optimization or Pay Per Click advertising can be determined by one single word. "Relevancy". This is especially important to Google and should be to you too. Relevancy is what it's all about in Search folks. When you are trying to find something online don't you want the best, most accurate information that you can possibly get on the topic or would you rather find some software generated page that has a few of your keywords on the page, but the rest of it makes absolutely no sense? Anyone that's been online for very long knows exactly what I'm talking about. The search engine's, with Google leading the way, are determined to provide their users with the best, most relevant experience that they can possibly provide, so if you've been "spinning cobwebs" of crud and trying to make a few bucks, your days are numbered.

The Pro's of Pay Per Click advertising are that you can have an ad up and running in as little as 10-15 minutes, once you have your account set up. Once you get a good idea of what you're doing you can be running multiple ad campaigns, testing new headlines for web pages AND sales letters that can be used on or OFFline. Pay Per Click has practically changed the face of the way advertising works, both on and off the internet, for those "in the know". It has allowed an average person to run a business from a small room in their home and compete with the largest companies around the world. Some people make 100% of their incomes from Pay Per Click advertising methods and others make extraordinary incomes.

The Con's of Pay Per Click are that it costs money, in some cases, a lot of money, unless you learn to use it properly. When Google first came out with Adwords it was easy to throw up an ad and get traffic that was relatively cheap. As a matter of fact, until last year, ads only costed a nickel per click for the end position if there were less than eight advertisers on the page. Not so anymore. Google now charges a designated amount for each keyword and phrase, some of which can be extremely expensive. With the explosion of it's popularity, it has also become extremely competitive.

Summary - Pay Per Click advertising is still one of the best, most profitable methods of advertising available. However, if you do not get the proper education before you jump into this snake pit, you could waste a lot of money and get little in return.

Search Engine Optimization (SEO) - This is a method in which you use keyword phrases and relevant content in order to compete for the free listings the search engines offer. The competition for phrases like "dog training", "life insurance", "internet marketing" and other similar high traffic phrases are nearly impossible to even rank for. However there are literally millions of terms that get less traffic, but they have little if any competition. If you're willing to roll up your sleeves and go to work, you can potentially dominate small markets. Also, many of these less traveled keywords are what is known as "long tailed". There has been confusion about this term for many people and I'd like to finally clear this up as to what "long tail" means. This does not refer to any term that is 4-5 or more words long, it refers to terms that are this long that are "buying phrases". That comes directly from SEO expert, Jerry West.

The Pro's of SEO are that you can get free traffic, if you are willing to work for it. This is where you could have a huge advantage over most people because they're lazy and aren't motivated enough to do what it takes to succeed.

The Con's of SEO are that it not only takes a lot of work, but it can also take months before your pages are indexed by the search engines. There are methods that you can use, that are ethical, to make this happen much faster, but for someone that is new to SEO, you'll be at a serious disadvantage. Also, because SEO is free, you will have competition for the first page of your chosen keywords, so even if you are willing to work it still won't be a cake walk.

Summary - I recommend that you diversify your marketing efforts to include both Pay Per Click and Search Engine Optimization methods. This way you're getting traffic from two different sources, you're getting immediate traffic from Pay Per Click advertising and you're also investing in your future interests with SEO. There are people making enormous sums of money with first page rankings for both SEO and PPC.

Internet Marketing A Very Personal Journey

Today someone will take their first steps toward making a fortune.

Today someone will be content to make a living.

Today someone will debut a website with inadequate focus. This 'someone' may fail.

Today someone will make the hard decision to stop conducting online business.

Today someone will decide there is something they can do to save their business – and do it.

Where are you – today?

The role of Internet marketing encompasses so many different disciplines it can intimidate many online businesses. Some business owners feel fortunate to get their online business operational. The thought of learning various Search Engine Optimization (SEO) techniques, integrating various marketing applications and the many hours that might be needed to get the word out can leave the heartiest business owner with a feeling of defeat or inadequacy.

The first step in any online business is quality research. You need to understand whom you are targeting, what their spending habits are, what they like and how your product fits within those questions.

Once you define a product and customer demographic you begin the process of letting this audience know you exist and your business site has what they need, how they need it and when they need it.

In times of desperation it is tempting to simply develop something quickly in the hopes it will result in a quick return on investment. The problem with this approach is the distinct lack of focus. This doesn't mean the business if doomed to failure, but it will require a major regrouping effort that will seek to answer the questions of target, spending habits of target and the personal preferences of target. Once these questions are answered a solid marketing strategy needs to be put in place.

When it comes to Internet business, marketing cannot be an afterthought. Internet marketing is vital to online success. There are many creative ways to develop a marketing presence, but you will need to master reputable techniques that can constantly and consistently get your message out to a global audience.

This may mean Pay per Click (PPC) advertising, but it also means effective SEO strategies for long-term assistance. You should work at web branding your online business and develop effective ways to both link building and traffic generation. You will need to make sure your site is infused with knowledge-based content and is easy to navigate.

Today someone will take their first steps toward making a fortune. Is that someone you?

Basic Search Engine Optimization Services

Stripping It Out: Website and Market Analysis

One of the most important phases in Search Engine Optimization is the website analysis. This is when the SEO consultant reviews all the code, looking for code spamming, non-conventional tags, and principal ways to minimize it as much as possible in order to maximize the site content within the HTML code.

It is recommended that you have your site evaluated by a professional SEO consultant who knows exactly what to look for from a technical perspective. For instance, search engine spiders don't index Flash, don't see embedded text in images, and most importantly, they do not handle frames and dynamic content very well. Dynamic content can be invisible to search engines unless treated properly. A knowledgeable SEO consultant will identify and correct these potential problems.

It All Starts Here: Keyword Search Analysis

A critical part of the Search Engine Optimization process is the identification of relevant keywords and phrases. Keyword Analysis is a highly specialized and time consuming process of selecting the best search terms to use on your site. These key words are selected based on site goals, the term's relevance to the website content, popularity among the search users, and the strength of your competitors. If a SEO company does not provide Keyword Analysis, or ask you to provide your keywords, stay away from them.

It is very important to use the right amount of keywords for your website; an average of two keywords per relevant pages is recommended. Once your SEO consultant has identified a meaningful list of terms, this list will be sent to you for approval. Experienced SEO consultants can then strategically place the terms on relevant pages of your website coding and content. Savvy SEO consultants also know what the spiders are looking for when indexing search engine databases and will revise the HTML coding and page layout as an added protection for your website.

Content: Still the King

Yes, that is right; meaningful content rules your rankings, but most important, it is what keeps visitors on your website. A skillful SEO consultant will review the content on your website and insert relevant keywords into your copy, following search engine guidelines and keeping the keyword density within limits (too many keywords on a page can be considered spamming). Google and other search engines recommend creating a page for every topic, using links to explain off-topic items. The ideal scenario is to optimize each page for one keyword with one main keyword that follows the search tail.

Carla Reis


President


Quest Quality Solutions


http://www.questqualitysolutions.com/

Search Engine Optimization Ideas that Work

THINGS TO DO

After selecting your keywords, tags, description, etc. what else can you do to optimize your web site?

(1) Do a search for sites similar to yours using some site related keywords. Select a few of the top results in the search. Analyze their keywords and tags by selecting "view" in the drop down menu of your browser and then click on "source". There you will see what they've done to get such good placement.

(2) Using a keyword tool to see how your products or services are searched for and use those terms to describe what you sell. If done correctly, matching popular search terms with your goods or services will get you great search engine placement.

(3) Check all your links to make sure they work. Dead links are bad news for both search engines and converting traffic into sales.

(4) Submit to directories like DMOZ, Yahoo Business Directory, etc. Some charge a fee but their inclusion is a key factor in getting search engines to list you.

(5) Create a sitemap and submit it to the search engines. This ensures that no pages of your site will be missed when they crawl your site. There are free programs that can create the sitemap for you.

(6) If you write articles, be sure to publish them on your own site. Their keyword rich content increases your chances of being in their search engine results.

(7) Educate yourself through trade specific newsletters that discuss proper and effective SEO. They are an invaluable source for new ideas.

THINGS TO AVOID

(8) Don't use words like "of", "the", etc. in your keywords. Those are called "stop" words and not considered search engine friendly.

(9) Avoid using tables within your site whenever possible. While pleasing to the eye, search engines can't read them and they won't follow the text links or recognize the content.

(10) Make your content keyword rich, but don't go too far. Keyword "stuffing" can easily be detected and you'll loose valuable search engine placement or even be excluded.

(11) Linking campaigns are important. One way links are best but reciprocal links are acceptable as long as they are with similar sites. Try to link to sites with a page rank of 3 or better. Avoid 3 way links, web rings and links to sites that have nothing in common with yours.

Proper search engine optimization techniques are a large part of any web site's success. There are many companies available to do this for you but if you are on a small budget, using these search engine optimization ideas will reap big benefits.

3 Steps for Generating Traffic Through Viral Marketing

Viral marketing is the way to go in this day and age of social networking and online communities. You must induce other people to tell their friends and social contacts about your business, products and services. Here are the steps for using viral marketing to generate traffic to your site.

People dread computer viruses. They are prolific, attach to anything and spread everywhere. Bad virus aside, this same characteristic (prolific) makes viral marketing effective.

The medium you would be using for this type of marketing would be prolific as well in generating leads and sales. There are many kinds of viral marketing that you could use to generate more traffic to your website. Generally, if used well, viral marketing is an extremely effective way to get more interest and produce more leads and sales. Here are some viral marketing methods using reports or ebooks that people can use to generate more traffic to their websites.

Step 1: Write a free report

This does not end there. You must also convert your report into a PDF file. Your report should be concise, inviting, interesting and informative. It must give information about your website or your products. It should be written in such a way that it would encourage people to buy your products or visit your website.

A free report once downloaded would be left behind for people to read later. Chances are, if these reports are written well, they would guarantee you that people downloading and reading them would once more check your website. People love a well written report with good content.

Avoid writing an ad and avoid marketing. Make sure that your report is informative. If you are selling supplements, write an article on how effective these supplements are. Your articles would be passed on from one person to another for years to come. Perhaps, you don't have to immediately write another report on the same subject matter.

Step 2: Write a teaser

This is most effective if you are marketing an ebook that people can buy from your website. Give people a free chapter that they can read. Generate interest by arousing their curiosity. Remember to give only a teaser of the whole book. Do not give out the whole thing. Make sure that people can only obtain your ebook by visiting your website and paying for it or by subscribing.

Usually, this type of marketing is effective because people would quickly exchange information with others or forward the same to others whom they know would be interested in the content of the ebook. Thus, this is called viral marketing. Your traffic will noticeably increase with little or no effort from you at all. You would also have a huge and increased level of generated leads and sales.

Step 3. Write an ebook which you can give away

Whenever people visit your website or join your newsletter, give them a free ebook. This is usually a very short informative report relating to your products or services. Make sure that the content is interesting and useful so that people would want to share it with others. This is a very good strategy if employed correctly.

It is also wise to not give the whole information. Make sure that people would want to visit your website to get the more complete report on the subject matter. This would be a great viral marketing campaign to generate more traffic to your website.

The Importance of Search Engine Optimization

Search engine optimization is the art and science of making web pages attractive to internet search engines. Some interne t businesses consider search engine optimization to be the subset of search engine marketing.

In the middle of the 1990s webmasters and search engine content providers started optimizing websites. At the time all the webmasters had to do was provide a URL to a search engine and a web crawler would be sent from the search engine. The web crawler would extract link from the webpage and use the information to index the page by down loading the page and then storing it on the search engines server. Once the page was stored on the search engines server a second program, called an indexer, extracted additional information from the webpage, and determines the weight of specific words. When this was complete the page was ranked. It did not take very long for people to understand the importance of being highly ranked.

In the beginning search engines used search algorithms that webmasters provided about the web pages. It did not take webmasters very long to start abusing the system requiring search engines to develop a more sophisticated form of search engine optimization. The search engines developed a system that considered several factors; domain name, text within the title, URL directories, term frequency, HTML tags, on page key word proximity, Alt attributes for images, on page keyword adjacency, text within NOFRAMES tags, web content development, sitemaps, and on page keyword sequence.

Google developed a new concept of evaluating internet web pages called PageRank. PageRank weighs a web page's quantity and quality based on the pages incoming links. This method of search engine optimization was so successful that Google quickly began to enjoy successful word of mouth and consistent praise.

To help discourage abuse by webmasters, several internet search engines, such as Google, Microsoft, Yahoo, and Ask.com, will not disclose the algorithms they use when ranking web pages.The signals used today in search engine optimization typically are; keywords in the title, link popularity, keywords in links pointing to the page, PageRank (Google), Keywords that appear in the visible text, links from on page to the inner pages, and placing punch line at the top of the page.

For the most part registering a webpage/website on a search engine is a simple task. All Google requires is a link from a site already indexed and the web crawlers will visit the site and begin to spider its contents. Normally a few days after registering on the search engine the main search engine spiders will begin to index the website.

Some search engines will guarantee spidering and indexing for a small fee. These search engines do not guarantee specific ranking. Webmaster's who do not want web crawlers to index certain files and directories use a standard robots.txt file. This file is located in the root directory. Occasionally a web crawler will still crawl a page even if the webmaster has indicated he does not wish the page indexed.

Good Content Makes Good Internet Marketing and SEO Traffic

Research has been applied to finding the best way to present internet website content and writing copy for Internet Marketing and SEO. Now, new eye-tracking research has confirmed what was projected to be the case.

Want to know what works? Keep it Concise (Have you heard that word in my rants before?). Your copy should not be dense, it should be more diagrammatic - making it a quick, informative read. (Yes Ethel, attention spans have degenerated in our offspring - TV and monitors - 60 cps for you wavemongers).

Readers must spend more time to read dense content, but it is proven that they will remember less. This is especially the case when your readers are in a hurry. When they read concise copy they will remember the meaning and main points much better. With these findings in mind I have written some guidelines for your internet copy writing. Read these.

Keep Your Copy Concise

500 - 600 Words Per Article Maximum - This Gives Better SEO and Long Tail of Search

Titles - Keep Your Titles Concise but Interesting and Containing Keywords

Keep Paragraphs Short and Concise

First Phrase of Each Paragraph Should Contain Your Point

Keep Your Vocabulary Simple

Impact, Not Fluff Is the Objective

Sans Serif Fonts are Faster to Read

Keep Your Content Scannable

Use Outline, Lists, Bullets and Bold Print

Pictures Are for Information, Not Decor

Spell Correctly

Grammar Must Be Kept Simple

The only time I break these rules (like this aside and the "Yes Ethel," phrase above is for a specific
reason - this time to keep it fun). If you follow these guidelines you should get the maximum effect from your content writing efforts.